Your website gets decent traffic, but your email list barely grows. Sound familiar?

You’re not alone. A study by ViB Tech found that 41% of B2B marketers named generating more leads their biggest marketing challenge, while most businesses struggle with lead magnets that simply don’t convert.

The solution isn’t creating more content, it’s creating the right lead magnet that solves a specific problem for your ideal customer. The best lead magnets for building an email list focus on immediate value rather than generic information, the formats that perform best have shifted dramatically.